Don't trust your precious memories to just any storage media. The innovative materials found in Archival Gold CD-R's make them one of the most reliable storage mediums available. CD-R's are known to deteriorate quickly due to Earth's common elements: ultraviolet light, heat and humidity. Using N.I.S.T.'s (National Institute of Standards and Technology) accelerated aging process to test the longevity of CD-R media, the Archival Gold CD-R's have been shown to safely store your images for more than 300 years.